Social consulting

Concept

SMC attendees who work as consultants may be able to persuade their social-media friendly clients to sponsor a SMC, in exchange for which they get to use the 2nd floor space with the consultant as appropriate. The unique value proposition to the client is that they get to lure other SMC people upstairs for their nefarious ends (e.g. User Experience testing, strategy discussion, ?, ?, ?). Then if we're excited by what they're up to, we'll probably shoot our mouths on and, whoops, free PR for said company.